Why pink hair is so trendy during the pandemic - Reniox
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Why pink hair is so trendy during the pandemic

Let it be known, pink is a warm color. And unifying. The proof ? Since the first confinement, many iconic figures have worn it on their tifs, to the delight of their followers. Sensual, spicy, punk, pink hair stands out and seems to be constantly coming back into fashion.

This is what the Guardian insists on: pink hair was one of the big trends of the year 2020, and it is clear that this hair fad will continue in 2021. Jennifer Lopez has pinky tifs. Dua Lipa too. Ditto for the protagonist of the brilliant I May Destroy You series, played by the British designer Michaela Coel. But we could still tell you about the hair experiments of Madonna, the Kardashian sisters or Lady Gaga, who deploys a magnificent pink hair in the spectacular clip of “Stupid Love”.

This pink brings us back to some equally emblematic silhouettes. Those of Natalie Portman and Scarlett Johansson for example, approaching wigs with identical tones in the films Closer: between consenting adults and Lost in translation. Beyond the glamor and the girly, pink is constantly rewriting itself. And especially in the midst of a pandemic.

Last year, the business magazine Forbes was surprised by this unusual fashion: during the lockdown, many brands like Color Freedom noticed a flourishing increase in sales of pinkish semi-permanent hair products. In the UK, sales of “Pink Pizazz” dyes soared more than 1,200% during the first lockdown. A real phenomenon.

Pink hair seemed to be as clear an evidence as the hype about homemade bread back then. The reasons for this surprising adoption are just as clear: limpid. Need to put a touch of bright in a daily life less rosy than gloomy, undeniable pop appeal of the said color, desire to get out of your comfort zone to escape the boredom between four walls …

Containment was the perfect time to experiment, especially for those who worked from home. Experiment, and therefore be more creative when it comes to our hair “, analyzes Suzie McGill, the ambassador of the Schwarzkopf company from the UK.

Alex Brownsell, co-founder and creative director of hair products company Bleach, in unison insists on the craziness of the trend. “In 2020, we sold a pink hair product every 30 seconds, which is a 50% increase over the previous year,” he tells The Guardian. See life in pink, an adage that speaks as much to daring men and women as to network influencers.

Pink is a perfect color to be safe rebellious. Dyeing your hair pink is fun but also a bit punky, a great alternative as it usually doesn’t last very long. Pastel pink is a great way to play with bolder, creative colors, ”said Brooke Jordan, co-founder and master stylist of New York-based hair salon The Bird House, in the pages of lifestyle magazine Allure.

Punk, and not just a little. Hair pink was one of the major motifs of the revolutionary and artistic movement of the 70s. To be convinced of its radiance, just look at the flamboyant hair of the great Nina Hagen. Over the decades, there were few currents that were somewhat subversive to escape it. Kurt Cobain, one of the spokespersons of the grunge movement that ignited the 90s, was particularly fond of pink tifs. Today, volcanic singers like the electro queen Charli XCX unbolt the stages as well as the drawers of the dyes, welcoming these tones with open arms.

The pink comes and goes, lingers like a melody that stays in your head. This is not surprising when you wonder about its origins – centuries. Creator of the specialist account The Hair Historian, Rachael Gibson reminds the Guardian: pink was already in fashion in the 18th century, “when lavender-scented hair and wig powders turned to shades of pink and other pastel shades”, she assures us.

From one century to the next, the pink dye has gone from convention to transgression. By keeping its glam side, it has enriched itself with a political content. “For movements like punk, using a deliberately unnatural color like pink is a statement made to conventional beauty. By pairing a visually aggressive style (like spiked hair) with a traditionally feminine color (the rose), the punks also play with stereotypes in a pleasantly confusing way, ”explains the expert.

Pleasantly confusing. “One could not better define the pink hair, trend at the same time chic and shocking, reappropriation of the codes” for girls “in favor of a disconcerting use. Free, in short.

So free, moreover, that all the more atypical singularities than the others have already enhanced this color which farts out. Katy Perry, Nicole Richie, Lily Allen, Gwen Stefani, Cyndi Lauper, Nicki Minaj, Cara Delevingne, Rita Ora, each at least one day released the dyes, and transformed the incendiary punk into atomic pop, necessarily viral. Yes, all the queens of popular culture and past and present people, even Kim Kardashian.

Moreover, pink has the attraction of entertainment: sweet or sparkling like a champagne bubble, it distracts our attention from the vagaries of life. The American neuropsychologist Hanam Hafeez is convinced of this. To Allure magazine, the specialist explains, “Pink is all we need in this world right now. A lot of it gives it a calming effect. It is not a ‘strong’ color like yellow or orange. He always brings out our softer side, in a way that doesn’t require too much money.

Not a strong color? And yet, there are many female voices to make it a feminist weapon. The space of an article, the blog Geek Mom affirms it with conviction. When pink permeates the hair, it turns into a “brave” color. Courageous because it is inappropriate, unconventional, provoking and destabilizing the expectations of others. Blue, purple, pink tifs, the same fight. “Women deserve more. They deserve to wear pink and purple and green and blue, whatever hair color they want. They deserve to look at themselves in the mirror and see the I they want. have dreamed of being “, rejoices the journalist, who loves her pink hair so much.

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